Oxford and University Green Week

University of Mississippi

Green Week Exhibit 2018:

Complete Streets Gertrude Ford Pop-Up Project


What is the Gertrude Ford Pop-Up project?

With the support of the UM Green Fund, members of the Active Transportation Advisory Committee have installed a temporary demonstration project on Gertrude Ford Boulevard to transform it into a safer space for people on cyclists, motorists, and pedestrians. This pop-up project aims to enhance the road using nonpermanent modifications such as bike line buffers and crosswalk signage. 


What is a complete street?

Complete Streets are streets for everyone. They are designed and operated to enable safe access for all users, including pedestrians, bicyclists, motorists and transit riders of all ages and abilities. Complete Streets make it easy to cross the street, walk to shops, and bicycle to work, (Source: National Complete Streets Coalition).  For more information on complete streets, click here.


Why is this project being implemented?

Recent speed data collected within this stretch of Gertrude Ford show that the 85th percentile speed of motorists along this stretch was 43 mph, which is well over the posted speed limit of 30 mph. This is a problem because many pedestrians from the adjacent Ford parking lot and elsewhere and cyclists coming off of the Depot Trail cross Gertrude Ford on their commute to campus.

The purpose of this project is to demonstrate and evaluate enhanced road treatments while increasing the safety, comfort, and efficiency of a more inclusive range of transportation options. Ultimately, projects like this pop-up help university and city officials make informed decisions by gathering the input of the university and Oxford community.


We want your feedback! Tell us what you think about this project at sustain.olemiss.edu

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